According to Statista, the global food and beverage market is expected to see an annual compound annual growth rate (CAGR) of 4.55% between 2022 and 2026. This presents significant opportunities for organizations in the industry, but it also means that branding and product strategies need to be razor-sharp to compete effectively with growing competition.
Brand managers and marketing managers in the food industry have a particularly difficult job. Not only is competition at an all time high, with new players entering the market regularly, they also need to cater for evolving consumer tastes and behavior.
While the actual food product is a vital part of a business’s offering, innovative product packaging can attract and delight customers. More specifically, resealable product packaging can serve as a powerful brand asset that improves marketing efforts and delivers tangible ROI.
In this article, we will explore some of the ways that resealable product packaging can boost your brand.
Increased brand visibility
Every year, a considerable amount of money is spent on brand, logo and package design. For single-use food packaging, this branding investment only really makes an impact before a sale, when the product is sitting on the shelves in a supermarket. Reusable packaging, on the other hand, significantly extends customer exposure to brand logo and packaging. Every time the customer reseals the container and places it back in the fridge or in their cupboard, it will be visible for that much longer. This keeps your brand top-of-mind and safeguards against competitors gaining market share simply because it had been a while since a customer thought of your product.
Better brand perception
The data is clear: consumers prefer buying from brands that are perceived to do the right thing. This means visible corporate social responsibility, offering their staff humane and comfortable working conditions, and taking an active role in addressing food waste and climate change. And in terms of food packaging choices, studies have found that 81% of consumers prefer resealable food packaging over fixed options.
Resealable food packaging communicates to consumers that your organization cares about food waste and is investing in solutions that keep your products fresher for longer. It also shows consideration for convenience and portion control, giving customers more freedom around when, where, and how they consume their food. As such, offering consumers resealable food packaging options reinforces brand credibility and loyalty.
More value for marketing spend
Our last point is specific to the tesa® range of single-sided and double-sided resealable bag closures. Our solutions can deliver all the benefits of greater brand visibility and better customer perception, without compromising on production costs. This is because tesa® tape can be retrofitted to existing production lines, integrating seamlessly without creating any disruptive operational bottlenecks.
tesa® single-sided and double-sided resealable bag closures also do not impede on branding or packaging design. This means they can be applied to your existing branding, without having to rework any aspects of your design.
Offer better resealable food packaging, with tesa
No matter your food packaging adhesive needs, tesa has the experience and expertise to deliver your perfect solution. We have a range of single-sided and double-sided adhesives that can turn almost any food packaging into a long-lasting reusable experience.
